IAA ‘BIG IDEA’ AWARD

Project Details

August 2020 – November 2020

The Challenge

The IAA Big Idea Awards Competition invites students to devise a marketing solution for a ‘real-life’ client, working in agency-style teams to develop a fully integrated communications solution to a ‘real-world’ business challenge.

The Idea

The Newish Communications team tackled a brief provided by ANZ, to increase engagement and awareness of Financial Wellbeing services amongst young people. Our concept turned ANZ into ‘your Friend With (real) Benefits’, demonstrating how easy and achievable handling your Financial Wellbeing can be. Newish Communications was selected as one of the top 5 teams nationally and was given the opportunity to pitch their presentation to a panel of experts, including the CMO of ANZ.

Team

Isabelle Heath (Team Leader)

Alexandra Stanilewicz 

Madeleine Wright 

Madison Gorton 

Tania Teurquetil 

Yifei Li