The Challenge

Crossfit Verge needed to update their overall brand and website to attract more clients.

The Idea

Newish created a new brand book that encompassed the existing logo and allowed for a clear guide of color and aesthetics. This was then followed by a slick re-design of the website and content, allowing for users to more easily see what Crossfit Verge was about. This involved a new campaign ‘Move Together’ formed by Creative Stratergy.